As the Creative Director for Eterno's healthcare brand, I lead a dynamic team in crafting visual communication materials that embody modernity, style, and minimalism. Our approach seamlessly integrates with the brand's values, as outlined in the brand guidelines, ensuring a cohesive and impactful visual identity. Through meticulous art direction, I guide the graphic design team to create materials that are not only visually striking but also align with the brand's ethos of contemporary healthcare.

I developed a copywriting style that strikes the perfect balance between being minimalist and informative, conveying essential messages with acceptance and clarity. Each visual element is thoughtfully curated to enhance the overall aesthetic, creating a harmonious blend of modernity and functionality. Eterno's visual communication materials serve as a testament to commitment to visual excellence and brand consistency, including business cards, presentation templates, welcome onboarding kit, merchandising, etc. reinforcing the brand's position as a modern and stylish player in the healthcare landscape.