Integrated Digital Strategy for Eterno Healthcare's Out-of-Home Brand Awareness
Objective: The proposal goal of this integrated digital strategy is to leverage augmented reality (AR) technologies in out-of-home advertising to engage younger generations, promote preventive healthcare, and emphasize Eterno Healthcare's human touch. By combining innovative technology with a focus on wellness and human connection, and using the intrinsic meaning of the Infinite symbol as a structural sculpture on the the Streets of Hamburg, the strategy aims to increase brand awareness and foster meaningful interactions with the target audience.
Creative Rationale:
This strategy efficiently utilizes AR technology to engage younger audiences, promote preventive healthcare, and emphasize Eterno Healthcare's commitment to personalized care. By blending innovation with human connection, the campaign aims to drive brand awareness and engagement effectively.
Key Elements:
AR Integration: Use AR in billboards and posters to create interactive experiences promoting preventive healthcare.
Engaging Younger Audiences: Implement interactive elements to appeal to younger generations' digital preferences.
Preventive Healthcare Promotion: Offer AR experiences focused on wellness tips and proactive healthcare measures.
Human Touch Emphasis: Ensure messaging conveys empathy and personal attention, reflecting Eterno Healthcare's values.
Implementation:
AR-enabled Ads: Place AR-enabled ads in high-traffic areas frequented by younger demographics.
Social Media Sharing: Encourage users to share AR experiences on social media, amplifying brand reach.
Branded AR App: Develop an app for accessing AR experiences and additional healthcare resources.