As an experienced Creative Director and Brand Strategist with 15+ years of expertise. Specialising in crafting compelling brand identities, I excel in visual communication, business storytelling, and enhancing customer experiences. Proficient in Art Direction, I bring concepts to life through visually appealing strategies. My portfolio showcases expertise in copywriting, typography, color theory, and photography. I possess a deep understanding of trends, composition, and a keen eye for aesthetics.

academic education:

  • Bachelor Degree in Visual Communication & Design.

    FAD Faculty of Arts and Design.

    National University of Mexico.

  • INDIE Films.

    Intensive Film Making Bootcamp

  • Design Thinking Bootcamp.

    Complot Creativo. Barcelona, Spain.

  • Greek & Roman Art & Architecture Seminar.

    Trinity College. Dublin, Ireland.

  • Innovation for Digital Media.

    Colegio de San lldelfonso. Mexico City.

  • Fashion and portraiture lighting Workshop.

    International & Photography School

  • UX UI Design Bootcamp - Ironhack Berlin

  • Digital Marketing: Content Marketing (in progress)

skills & qualifications:

  • • Photoshop

    • Ilustrator

    • Figma

    • In Design

    • After Effects

    • Capture One

    • Capcut

    • Aero

    • Canva

    • Midjourney

    • Luma

    • Webflow

  • • Master your Camera, The Photo Academy. Berlin, Germany.

    • Fashion Photography Workshop, Gallery of Photography. Dublin, Ireland.

    • Cool Hunting & Trends, Cool Hunting. Mexico City.

    • Adobe Suite Training, Digital Art Center. Mexico City.

    • Digital Marketing, Online Ravensbourne University London.

    • Digital Skills User Experience, Accenture.

    • Fundamentals of Data Visualisation, Skillshare.

    • Introduction to the Metaverse, Udemy.

  • • Thrive in different disciplines.

    • Creative & strategic vision.

    • Acquired decision-making.

    • Trend-driven innovation.

    • Copywriting.

    • Keen eye for aesthetics & Pop culture references.

    • Comprehension of photography language.

    • Understanding of typography and drawing abilities.

  • Spanish - native. English - fluent. German- beginner.

brands I have worked with:

  • Gandhi Bookstore
 / Tequila 1800 /

  • Citibanamex Editorial / Heineken Activation Mx / Marlboro BTL / WWF Latam / Seat Motors / Sandoz Pharmaceuticals
 / S. Pellegrino / BAT Pall Mall
 / American Express / TicketMaster México

  • Studio Loes / Endel App / CeeCee Berlin / The Breakfast App

professional experience:

  • Combining my skills as an amateur freelance photographer and Art director, I've been collaborating in lifestyle and fashion editorial photography photo sessions. My work is attempting to reflect a unique blend of urban life, minimal momentums and lifestyle. Collaborating with models and DOPs, I contribute to compelling visual narratives, steadily building my presence in the realm of amateur photography.

FREELANCE Creative Director Art & Photographer Berlin, Mexico City / 2021- Present 

ETERNO HEALTHCARE Creative Director Art Berlin, Hamburg, Frankfurt / 2023 - 2024 

  • I lead creative direction, elevating quality through innovation across diverse channels, nurturing brand awareness and loyalty. Transforming data and KPIs into powerful creative strategies for consistent brand growth, conversion funnel activation, pinpointing customer touch-points.

    • As a mentor, I am dedicated to supporting and nurturing junior to mid-level brand designers, contributing to team growth and success.

  • • Collaboratively, I strengthen brand identity by aligning Marketing requirements with cross-functional strategies, achieving objectives, and meeting deadlines.

    • In close partnership with Product Design, Marketing, and Sales teams, I have contributed to shaping and evolving the Eterno brand identity, supervision of landing page for eterno.cloud, I am adept at developing assets for diverse needs, such as copywriting, communications, web, and social media, while efficiently managing external agencies and freelances.

THE BREAKFAST APP Content Creator & City Curator Berlin, Lisbon / 2023 - 2024

    • Building a thriving community of local creatives on The Breakfast app, fostering connections and collaborations among diverse minds in Berlin.

    • Showcased Local Talent: Regularly searching, connecting and featuring local creators to bring them to the platform.

  • Enhanced Community Involvement as City Curator: Integrated user-generated content into the app's curation strategy, empowering the community to play a pivotal role as city curators, actively shaping the platform's overall vibe and atmosphere.

CEE CEE CREATIVE Content Creator & Photo Berlin / 2021- Present

    • Compelling Editorial Contributions: Produced engaging written content, captivating photos, and dynamic reels for CeeCee Berlin, enhancing the platform's appeal and storytelling.

    • Innovative Curation: Curated noteworthy places, products, and insider tips, contributing to the unique and authentic representation of Berlin's vibrant expat scene.

    • Collaborations and Partnerships: Initiated and fostered collaborations with local businesses, artists, and influencers, creating mutually beneficial partnerships that enriched the content and expanded the platform's reach.

  • Brand Ambassadorship: Acted as a brand ambassador for CeeCee Berlin, embodying the spirit of the platform and contributing to its reputation as a trusted source for expat living in Berlin.

LABELS APP Brand Strategist Berlin / 2021- 2023

    • Strategic Outreach : Spearheaded independent outreach initiatives and collaborated with local brands through PR efforts, establishing strategic alliances that significantly expanded the Labels App's brand portfolio.

    • Local Brand Inclusion: Developed a targeted approach to bring diverse local brands onboard, contributing to the app's ecosystem and offering users a rich selection of authentic and unique products.

    • Brand Exploration: Actively explored opportunities to align the Labels App with the dynamic city lifestyle, ensuring that the brands on board not only meet user expectations but also contribute to a curated, city-centric experience.

  • Brand Ambassadorship: Positioned the Labels App as a sought-after platform for local brands in Berlin by cultivating partnerships that aligned with the city's lifestyle, effectively turning the app into a reflection of the vibrant local scene.

ARISTA Creative Director & Brand Consultant Mexico City, Barcelona, Remote / 2018 - 2021

    • Creative Leadership: Spearheaded remote operations as Creative Director & Brand Strategist for Arista Mexico, successfully expanding collaboration to include remote teamwork with the team in Spain.

    • Holistic Client Solutions: Orchestrated end-to-end cross-functional strategies by meticulously researching, aligning, and communicating client needs. From initial research to execution, consistently delivered solutions that maximized brand awareness and brought client objectives to fruition.

    • Strategic Collaboration: Established seamless remote collaborations with the Spanish team, breaking geographical barriers to create synergistic cross-border strategies that elevated client projects to new heights.

    • Remote Team Empowerment: Effectively managed and motivated a remote team, fostering a collaborative environment that thrived on innovation, ensuring that the creative energy transcended geographical boundaries.

    • Innovative Problem-Solving: Displayed a knack for innovative problem-solving, tackling challenges with a creative mindset and leveraging cross-functional collaboration to find solutions that went beyond conventional approaches.

  • Working remotely as a Creative Director & Brand Consultant for different agencies, develop, align and communicating the clients necessities from research to execution into cross-functional strategies to create maximum brand awareness and build a creative vision with defined goals and objectives.

    Provide creative direction and quality control over concepts and execution.

    Comprehensive photography services and assisting editorial photographers for diverse photo-sessions.

    Development of prototyping, wireframing, user flows, iterative design, mockups and design thinking methods for the Ux&Ui projects.

    Currently enrolled in a creative coaching and an immersive photography workshop (INSIDE ) dedicated to follow an autonomous and personal path in visual communication and photographic work.

PLAYER GROUP Creative Director Mexico City / 2015 - 2018

    • Integrated BTL & Digital Strategies: Successfully led the integration of below-the-line (BTL) and digital marketing strategies at Player Group Mexico, creating holistic campaigns that maximized client reach and engagement across various channels.

    • Innovative Campaign Concepts: Spearheaded the development of cutting-edge campaign concepts, blending creativity and strategic thinking to deliver impactful and memorable experiences for clients and their target audiences.

    • Client Satisfaction: Consistently exceeded client expectations by understanding their unique needs and translating them into creative solutions that not only met but surpassed marketing objectives.

    • Brand Storytelling Mastery: Applied expertise in brand storytelling to create compelling narratives that enhanced brand identity, fostering deeper connections between clients and their audience.

    • Cross-Functional Collaboration: Fostered a culture of collaboration among diverse teams, ensuring seamless integration between BTL and digital departments, resulting in cohesive and effective campaigns that resonated with the target audience.

  • Talent Development: Nurtured a team of creative professionals, providing mentorship and fostering an environment that encouraged continuous learning and innovation, resulting in a dynamic and adaptive creative team.

    Market Expansion: Contributed to the expansion of Player Group Mexico's market presence by identifying new business opportunities, cultivating client relationships, and showcasing the agency's capabilities through successful project executions.

    Presenting confidently ads campaigns and strategies to clients of senior levels.

(ANONIMO) Art Director Sr. Mexico City / 2013 - 2014

    • Masterful Graphics Development: Led the creation of master graphics at Ogilvy & Mather, showcasing a keen eye for design and visual storytelling, elevating the aesthetic appeal of campaigns for both national and international brands.

    • Conceptual Thinker: Spearheaded the conceptualization of innovative ideas, ensuring campaigns were not only visually striking but also strategically aligned with brand messaging, contributing to the overall success of numerous campaigns.

    • End-to-End Campaign Execution: Oversaw the seamless execution of digital and 360° campaigns, managing the entire process from initial concept to final implementation.

    • National and International Brand Impact: Successfully applied creative expertise to campaigns for both national and international brands, leaving a lasting impact on diverse audiences and contributing to the global reach and resonance of Ogilvy & Mather's work.

  • Strategic Development: Played a team player role in developing strategies that integrated seamlessly into the digital and 360° landscape, ensuring that campaigns were not only visually compelling but also strategically aligned with the evolving needs of the market and the clients.

OGILVY & MATHER Art Director Sr. Mexico City / 2008 - 2012

    • Strategic Visual & Verbal Cohesion: Achieved seamless integration of visual and verbal elements as the Senior Art Director & Copywriter at Anonimo, ensuring a consistent and cohesive brand identity across diverse campaigns.

    • Brand Narrative Innovation: Pioneered innovative approaches to brand storytelling, infusing campaigns with narratives that resonated emotionally with target audiences, resulting in increased brand loyalty and engagement.

    • Cross-Functional Collaboration: Fostered effective collaboration between art and copy teams, breaking down silos to create a harmonious cre

  • During my time as Senior Art Director & Copywriter at Anonimo, I learned and played a pivotal role in achieving visual and verbal cohesion in campaigns, ensuring a consistent brand identity. Notably, I led the conceptualization and execution of successful campaigns that not only met client objectives but also earned industry recognition for their creativity and effectiveness.

ORIGEN Y COMUNICACIÓN.    Graphic Designer Jr.            Mexico City / 2006 - 2008

    • Editorial Design Excellence: Demonstrated strong editorial design skills as a Junior Graphic Designer at Origen y Communication, contributing to the creation of visually compelling layouts and graphics that enhanced the overall aesthetic and readability of the magazines.

    • Progressive Leadership: Proactively took on the responsibility of leading the art direction for concept, style, and layout of magazines, showcasing adaptability and growth within the role. This transition highlighted my ability to take initiative and lead creative projects.

    • Conceptual Innovation: Injected innovative concepts into the design process, bringing fresh perspectives to the magazines. This creative input not only kept the publications dynamic and engaging but also contributed to the evolution of Origen y Communication's visual identity in the competitive editorial landscape.

  • Strategic Alliances and PR: Contributed to the strategic alliances team, building relationships with key brands to enhance content and expand Origen y Communication's industry influence.

    Versatile Copywriting: Wrote engaging content on diverse topics as part of the copywriting team, ensuring a well-rounded and captivating narrative for the magazines.

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